When Facebook first made its debut ten years ago, back in 2004, it was primarily used to stay connected with family and friends across the globe. Since, social media and it’s various platforms has undoubtedly changed the way people interact with one another– so much that it now bears its own sort of importance in the world of business and networking.
Social media platforms–most popularly Facebook and Twitter–give individuals the chance to market themselves and make their name their own brand. These outlets are really savvy in promoting yourself, as a travel therapist, and networking to others that could help you find an assignment and dream opportunities in the future.
However, there are a couple things to keep in mind while operating your various personalized social media platforms, because some ‘recent activity’ could tarnish your credibility and be the reason you can’t secure any travel opportunities with notable agencies.
Market yourself as a brand.
Travel therapists sell themselves via social media all the time, whether you’re aware of it or not. That being said, make sure you don’t sell yourself short by posting things that could tarnish how others view you. The best way to do this is to think of and market yourself as a brand. For instance, if you saw a travel agency posting pictures of their CEO taking shots while dancing on a Black Jack table, you probably wouldn’t note them as very responsible or credible.
Social media provides potential employers and coworkers with an impression of the type of person you are, whether it’s accurate or not, that can affect your current and future travel therapy assignments in either a positive or negative way. In order to keep your “brand” top notch, make sure you don’t post anything online that could jeopardize your travel therapy career.
Utilize online networking.
Social media is a powerful way to network and search for a new travel therapy assignment. You should use Facebook, Twitter and LinkedIn to let your contacts know if you are searching for a job.
Platforms such as Facebook, Twitter and LinkedIn allow travel therapists, like you, to connect with audiences alike–colleagues, industry experts and prospective agencies– so make sure you are utilizing them properly! This day and age it is common for agencies to not “post” about a job but rather leave it up to current employers to recruit a qualified friend or colleague for the open position.
In order to network properly, make sure you are connecting with almost everyone you come into contact with while out on assignments, sometimes even patients can be of help (be sure to check with facility rules and regs to see if there are any limitations to “friending” patients). Keep your online network connections organized by creating common-interest user groups, which you can organize by workplace, institution or college, and other characteristics. Additionally, organize your network of “friends” into lists such as “People From Work” or “Prospective Agencies,” so you can easily spot who to contact for future travel therapy opportunities.
Creating these online networking connections with acquaintances can lead to travel therapy opportunities you can’t find otherwise!
Remember: Social profiles are fair game.
This goes along with marketing yourself as a travel therapist brand, above. It’s extremely common place this day and age for employers to check applicants’ social media platforms–especially Facebook–before making any hires. You can easily adjust your settings so that your profile is super secretive and protected, however you can’t make it completely private so be sure not to use a profile picture that isn’t family-friendly. You may also want to go through and untag yourself from major party pictures, or any others that may provide a bad first impression.
Also remember to NEVER criticize or badmouth a travel therapy agency openly on social media. Even though you may not be “friends” with or “like” the agency yourself, there are always people who may tell on you to others, so don’t even risk it! Stating your virtual [in the moment] opinion could impact your real life travel therapy future, and not to your liking.
Share fun and interesting activities.
Rather than complaining about trivial things all over your social media pages, which most likely doesn’t create a flattering persona for prospective travel therapy agencies, use your personal platforms to “sell” your travel therapy career. Agencies are more likely to hire someone with a positive outlook on life that can bring entertainment and joy to the company.
Show others that you are a very friendly and helpful person. Post interesting and fun activities that others will enjoy and become a resource for prospective travel therapists by being courteous and professional in all aspects of your virtual self.