The internet has permanently changed the way people interact with one another. Social media platforms can help people stay keep in contact, form new connections, and market themselves to the world. But did you know that you can use these outlets to help land the travel therapy assignment of your dreams? Continue reading for our guide to social media for travel therapists and learn tips on how to market yourself effectively online!
Social Media for Travel Therapists: Quick Tips
Market yourself as a brand
As a professional travel therapist, you can use social media platforms to market your personal brand. In order to do this properly, you should represent yourself the same way you would represent a company. Imagine an organization posting a picture of their CEO taking shots while dancing on a Black Jack table. With a single post, the company could lose credibility and potentially tarnish their business relationships.
So, before post something, think about how the content could affect how you are viewed by others online. If you have any doubts, it’s best to keep it to yourself. A social media profile is like a snapshot of you who are in real life. Try to make a good first impression, just as you would in person!
Utilize online networking
Social media outlets are becoming popular tools for professional networking. They can help you make connections that may not have been possible through traditional interpersonal communication. Platforms such as Facebook, Twitter, and LinkedIn allow travel therapists to connect with colleagues, industry experts, and prospective agencies. Instead of posting jobs, many agencies rely on current employees to recruit qualified friends or colleagues. That means that the person the contact for your next assignment may already be on your friend’s list! See? Utilizing social media channels properly does makes a difference.
To maximize your chances of employment, make sure you are connecting with people you meet during assignments. This can include clients, as long as you check your current facility’s policies on “friending” patients. Make sure you keep these online connections organized by creating common-interest user groups. This allows you to organize contacts by workplace, institution or college, and other defining characteristics. Additionally, you can organize your network into labeled lists such as “People From Work” or “Prospective Agencies”. By organizing your connections, you can easily spot contacts for future travel therapy opportunities.
It’s important to remember that networking through social media can lead to travel therapy opportunities you can’t find otherwise!
Social profiles are fair game
This tip goes along the first one we mentioned above. In the digital age, it’s extremely common for potential employers to check their applicants’ social media platforms. With this in mind, you should try to keep your profile family-friendly. Even with privacy settings, there is still a lot that strangers can see. It’s also a good idea to go through your personal and tagged images and delete anything that may give people the wrong impression about you.
Another important tip regarding social media for travel therapists is to never openly criticize an agency online. Word spreads fast online, so posting negative feedback could reflect badly on you and harm your chances of future employment. Whether or not you’re connected with the agency online, it’s just best not to risk it!
Share fun and interesting activities
Instead of reveling in negativity, set yourself apart and fill your page with positivity! Post pictures and videos of your favorite destinations and experiences. Connect with other travelers online and share your stories with them. This will show people that you are serious about your career, but you still find joy in what you do. Agencies are more likely to hire someone you if you put your best foot forward, so don’t be afraid to let yourself shine!
Crafting interesting and fun posts could help you become a resource for prospective travel therapists, which also reflects well on your online presence. As long as you put some effort into effectively branding your virtual self, better job prospects in travel therapy are sure to follow.
Are there any tips on social media for travel therapists that we missed? Tell us about them in the comments below!